As autumn is approaching and temperatures are dropping, many domestic ice cream companies have entered their off-season. However, in the workshop of Shandong Meilun Food Co., Ltd., the production line is still running at full capacity. This local enterprise, which has been making cold drinks for three decades, has achieved annual revenue of 200 million yuan from its small ice cream business. Recently, it has also received customized orders from the Middle East.

The Middle East experiences a hot climate all year round, resulting in a steady demand for ice cream throughout the seasons, indicating significant potential in overseas markets. To seize this opportunity, Meilun Food has embarked on the development of new products tailored to local tastes.

"We quickly formed a three-person special R&D team and sent more than ten samples to the client. However, the feedback on the samples was not ideal. Some were too sweet, while others lacked flavor. We sent samples three times in a row, but they were all rejected. We compared the detailed requirements proposed by the client and repeatedly tested the taste and optimized the product formula," said Li Kexin, R&D specialist. After nearly a month of repeated testing, three ice creams that fit the local dietary habits were finally developed and recognized by the Middle Eastern clients.

Currently, this batch of ice cream orders from the Middle East has successfully arrived at its destination and been delivered.

秋意渐浓，气温回落，国内不少冰淇淋企业进入生产淡季，而山东美伦食品有限公司的车间里，生产线还在全力运转。这家做了三十年冷饮的本土企业，把小小的冰淇淋做到年营收 2 亿元，最近还接到了中东的定制订单。

中东常年气候炎热，冰淇淋一年四季都有稳定需求，海外市场潜力很大。为抓住这一机遇，美伦食品着手研发适配当地口味的新品。

研发专员李科新表示：“我们迅速组建三人专项研发小组，先后向客户送出十多款样品，但样品反馈并不理想，或是甜度超标，或是风味不足，前后连续三次送样都被退回。我们对照客户提出的细致需求，反复调试口味、优化产品配方。”经过近一个月反复试验，最终研发出三款贴合当地饮食习惯的冰淇淋，获得中东客户认可。

目前，这批中东冰淇淋订单已顺利抵达目的地完成交付。

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